The Piper Jaffray study “Taking Stock With Teens” polled about 6,500 U.S. teens to see what they felt was the most important social network, and Snapchat took 28% of votes. Instagram came in close-second with 27%, followed by Twitter and Facebook.
In the spring 2015 survey, Instagram was the top social network. The “Taking Stock With Teens” survey, which is done semi-annually, shows Snapchat’s rise over the past year. In the spring 2015 survey, Instagram was the top social network, with Snapchat coming in fourth behind Twitter and Facebook. In the fall, Snapchat edged out Facebook for third.
The study shows that teens tend to be more interested in viewing pictures and videos rather than text-focused media seen on Twitter and Facebook.
Unsurprisingly, Google+ came in last place with 1% of votes from teens, beat by Tumblr and Pinterest which each had a 2% share of votes.