Facebook introduced a new video ad format which will help E-commerce market to increase its sales. Finally, Facebook launched the new ad format “Collection”. In this Format, the top half part of the ad will cover with video and below to this, there will be four products related to the video. It is not confirmed yet that the four products would put by the publisher of ad or Facebook would put four most popular products of Publisher’s site.
When someone clicks the ad from facebook feed then they will land on a fast loading page where there will be an option to choose a product from 50 products. From there, people can buy products and can come to Seller’s Website or App.
According to facebook, Some big Retailers like Adidas, Tommy Hilfiger, Lowe’s, Michael Kors and Sport Chek have tested this video ad format “Collection”. According to Sport Chek who ran a campaign using GIFs reported that this ad format leads to double conversion than normal facebook ads and increased their online sales by 28 percent.
According to Adidas, this ad format decreases cost-per-conversion up to 1.8x. They experienced it by an ad campaign by pitching a hoodie and some similar products. Rebecca Watts, Adidas’ performance marketing senior specialist said that this new ad format has everything a retailer need to sell products online.
Facebook is also working on a new tool for Collection that is outbound clicks which will provide the data of people who click the ads to reach advertisers’ site or app. The test campaign gave results to the advertisers that How many people click the ads but Now they will get the stats that How many people land to the advertisers’ website through the products page.
Means, Now Facebook is focusing on E-Commerce markets and wants to earn a lot by this huge market. A few days later, Instagram ( Photo sharing app of facebook) launched a free feature of tag the posts with shoppable links for jewelry, apparel, and beauty brands.